There is no better time to celebrate and create seafood awareness while increasing your sales than during National Seafood Month.

The United States continues to be the third-ranked country for seafood and shellfish consumption, behind China and Japan. Last year's seafood consumption per capita in the U.S. declined slightly to 15.8 pounds from 16 pounds in 2008 and 2009. So, why not take advantage of the last week of this nationally coined month and get consumers eating!

As seafood sustainability efforts increase within the industry, companies like us measure up to third-party standards. These standards ensure practices that conserve and responsibly utilize the earth's natural resources while producing a product that is safe for both consumers and the environment. According to a 2010 study carried out by StrategyOne, 73% of participants said, "It is as important to protect the health of the public as it is to protect the environment."

Based on consumer demand for eco-friendly foods, a compelling case to foster sustainable aquaculture can be made. As aquaculture is one of the fastest growing forms of food production in the world, with nearly half the seafood eaten today being farm-raised; aquaculture can help meeting the growing demand for seafood and help rebuild our declining wild fish stocks.

This month, retailers across the country are offering discounted seafood prices as well as point of sale materials communicating the health benefits of seafood. Restaurants such as award winning Fandango in Pacific Grove, California, are offering special dining options to celebrate National Seafood Month.

As more and more consumers look for sustainable choices, National Seafood Month allows for a great opportunity to highlight improvements made in the industry, both domestically and internationally, to meet the consumer demand.

So, get the word out, dive into some great seafood deals and remember to look for sustainable and traceable seafood like our product line. We'll be happy to get you started with a warm and tasty Spanish Tilapia Stew, perfect for a cool fall day.

Let's eat fish for the health of it!

Tilapia is the whitefish American's love to eat. Just 15 years ago it was a little known fish to the American market, but its mild flavor and versatility have made it one of America's favorites!!

This month, the National Fisheries Institute (NFI), released the annual Top 10 Consumed Seafoods list. Tilapia moved one place up from last year and six spots up since 2002 - making Tilapia the FOURTH most popular seafood item in America; following shrimp, canned tuna and salmon, respectively.

In 2010, American's consumed 20% more Tilapia than in 2009. Tilapia consumption increased from 1.21 Lb in 2009 to 1.45 Lb per capita in 2010 - four and a half times the amount consumed in 2002!

As we all know, tilapia has become a family favorite and can easily substitute hamburger for taco night and leftovers can be used in a salad with grilled veggies for a low-fat lunch!

For a delicious tilapia recipe, visit us at

To see the complete Top 10 list please visit NFI's website.